which helps us find new channels and non-standard solutions for brands of any category
which helps us find new channels and non-standard solutions for brands of any category
DIGITAL
STRATEGY
CREATIVE
SMM
PRODUCTION
BLOGGERS
MEDIA
DARKMARKET
Laimon Fresh. Jump into Summer
Laimon Fresh is a soft drink that tastes just like summer. How do we show it? We were inspired by the product: turning the circles from the bottle label into a portal and jumping into summer with TikTok bloggers. The creator of the best video won a trip to a hot country, while the brand received thousands of UGC. The campaign was supported with pre-rolls on YouTube and a receipt promo with summer prizes..
Genesis. Energy to Create
The Genesis drink settled on the territory of creativity and held a marathon where participants tested their skills in new spheres, from design to copywriting. Music was the most popular direction, so in the second flight the brand organised a singing competition. The musicians posted hundreds of videos, the audience was voting, and the winner received a million rubles!
#RulesOfConsciousShopping (#ПравилаОсознанногоШопинга)
Russians spend up to 50% of their budget on food. But shopping can be more rewarding if you know the #RulesOfConsciousShopping! Bloggers shared their favourite rules — how to purchase inexpensive and delicious products. We also filmed a TikTok show about the secret life of “Pyaterochka” private labels, their advantages and the desire to be noticed by customers.
