which helps us find new channels and non-standard solutions for brands of any category
which helps us find new channels and non-standard solutions for brands of any category
DIGITAL
STRATEGY
CREATIVE
SMM
PRODUCTION
BLOGGERS
MEDIA
DARKMARKET
Laimon Fresh. Jump into Summer
Laimon Fresh is a soft drink that tastes just like summer. How do we show it? We were inspired by the product: turning the circles from the bottle label into a portal and jumping into summer with TikTok bloggers. The creator of the best video won a trip to a hot country, while the brand received thousands of UGC. The campaign was supported with pre-rolls on YouTube and a receipt promo with summer prizes..
Genesis. Energy to Create
The Genesis drink settled on the territory of creativity and held a marathon where participants tested their skills in new spheres, from design to copywriting. Music was the most popular direction, so in the second flight the brand organised a singing competition. The musicians posted hundreds of videos, the audience was voting, and the winner received a million rubles!
“Rodnaya Krov” Platform
Blood cancer is a rare oncological disease with little available information. The loved ones who take care of the patients quickly burn out and become vulnerable. We have created the first Russian platform “Rodnaya Krov” to take care of the caregivers. The goal of the project is to give accessible answers to all medical questions and provide emotional support...
#RulesOfConsciousShopping (#ПравилаОсознанногоШопинга)
Russians spend up to 50% of their budget on food. But shopping can be more rewarding if you know the #RulesOfConsciousShopping! Bloggers shared their favourite rules — how to purchase inexpensive and delicious products. We also filmed a TikTok show about the secret life of “Pyaterochka” private labels, their advantages and the desire to be noticed by customers.
